Mom's Clean Air Force: September 2014

PEOPLE’S CLIMATE MARCH SUBWAY POSTERS: A RAY OF HOPE, A SCHMEAR OF FEAR

Tickets to a Broadway show can cost hundreds of dollars. But, as any New York City subway rider knows, $2.50 gets you a front row seat to an ever-changing cast of characters delivering monologues, dance routines, musical numbers, and other diversions to liven up your morning commute. With a daily ridership of 5.5 million, we’re a massive captive audience, a potential goldmine for the panhandlers, hip-hoppers and doo-woppers who compete for our spare coins.

But what if you demanded a sea change, instead of spare change? This month, a trio of artists is doing just that, with a pair of posters that ask New York City subway riders to open our eyes, not our wallets. The vivid graphic designs by the wife-and-husband team of Ellie and Akira Ohiso are the winners of a poster design contest sponsored by Avaaz, the global civic organization, to promote the September 21st People’s Climate March.

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