"This Fall, we had the opportunity to work with a really special photographer, working on a really special project. Kelly Merchant, (along with Akira Ohiso and Ellie Ohiso) is the driving force behind Photography For Girls. A movement that consists of photographing women on their terms with realistic representation, portraying them in a light where they are comfortable in their own skin. Ruby, this Fall’s model, is a part of this campaign. The 16-year old artist believes and supports the message Photography for Girls is trying to get across. Photography for Girls confronts feminine stereotypes, something we at FACE Stockholm can fully get behind!"
Read behind the campaign.